New arrivals
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Sold outOne shoulder pleated dress
Regular price Rs 795.00 MURRegular priceUnit price perRs 1,595.00 MURSale price Rs 795.00 MURSold out -
Sold outSiren dress
Regular price Rs 875.00 MURRegular priceUnit price perRs 1,695.00 MURSale price Rs 875.00 MURSold out -
Sold outLemon cotton dress
Regular price Rs 800.00 MURRegular priceUnit price perRs 1,600.00 MURSale price Rs 800.00 MURSold out -
Sold outEmily dress (broderie anglaise)
Regular price Rs 1,000.00 MURRegular priceUnit price perRs 2,000.00 MURSale price Rs 1,000.00 MURSold out -
SaleAmyra corset dress
Regular price Rs 900.00 MURRegular priceUnit price perRs 1,900.00 MURSale price Rs 900.00 MURSale -
Sold outLeia linen top
Regular price Rs 500.00 MURRegular priceUnit price perRs 950.00 MURSale price Rs 500.00 MURSold out -
SaleLeia linen top
Regular price Rs 465.00 MURRegular priceUnit price perRs 925.00 MURSale price Rs 465.00 MURSale
About the brand
Established in 2018 by Jess Kai, an 18 years old fashion enthusiast. The brand name stands for “It’s outfit of the day” shop. Our mission statement is
“To make every woman wearing 'its ootd' feel confident, secure and at ease wearing our designs”
Made in Mauritius
We invest weeks into the development of each design with great attention to details.
Sourced locally
All of our materials are sourced locally and garments are manufactured by devoted professional workers.By supporting this small business, you are contributing to other small businesses & suppliers from which our products come from.